Privacy Policy - Bektech Digital

Effective Date: October 11, 2025
Last Updated: October 11, 2025

1. Introduction

Welcome to Bektech Digital (“we,” “us,” “our,” or “Bektech”). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, store, and protect your personal data when you use our website (https://bektech.net) and our digital marketing services.

Company Information:

Business Name: Bektech Digital
Website: https://bektech.net
Services: Full-service digital marketing agency providing SEO, web design, web development, performance marketing, PPC, and social media services

This Privacy Policy applies to individuals in the European Union (EU), United Kingdom (UK), and United States (USA), and complies with:

General Data Protection Regulation (GDPR)
UK GDPR and Data Protection Act 2018
Privacy and Electronic Communications Regulations (PECR)
California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA)
Other applicable state privacy laws in the USA

2. Information We Collect

2.1 Personal Information You Provide

We collect information that you voluntarily provide to us, including:

Contact Information: Name, email address, phone number, company name, job title
Business Information: Company details, industry, website URL, business requirements
Project Information: Project specifications, goals, preferences, feedback
Communication Records: Messages, emails, chat conversations, support requests
Payment Information: Billing address, payment method details (processed securely through third-party payment processors)
Marketing Preferences: Communication preferences, newsletter subscriptions

2.2 Information Collected Automatically

When you visit our website, we automatically collect certain information, including:

Device Information: IP address, browser type, operating system, device identifiers
Usage Data: Pages visited, time spent on pages, links clicked, referral sources
Location Data: General geographic location based on IP address
Cookies and Tracking Technologies: Information collected through cookies and similar technologies (see Cookie Policy section)

2.3 Information from Third Parties

We may receive information about you from:

Business partners and referral sources
Social media platforms (when you interact with our social media pages)
Analytics providers (Google Analytics, etc.)
Marketing platforms and advertising networks

3. Legal Basis for Processing (GDPR/UK GDPR)

We process your personal data based on the following legal grounds:

3.1 Consent

Marketing communications and newsletters (you can withdraw consent at any time)
Non-essential cookies and tracking technologies
Special categories of data (if applicable)

3.2 Contract Performance

Providing our digital marketing services
Processing payments and managing client accounts
Communicating about projects and deliverables

3.3 Legitimate Interests

Improving our services and website functionality
Preventing fraud and ensuring security
Conducting analytics and business intelligence
Direct marketing to existing clients (subject to your right to object)

3.4 Legal Obligation

Complying with tax, accounting, and legal requirements
Responding to legal requests and court orders

4. How We Use Your Information

We use your personal information for the following purposes:

4.1 Service Delivery

Providing SEO, web design, development, PPC, and social media services
Managing client projects and campaigns
Communicating about service delivery and updates
Providing customer support and technical assistance

4.2 Business Operations

Processing payments and managing invoices
Maintaining client accounts and records
Conducting analytics to improve our services
Ensuring website security and preventing fraud

4.3 Marketing and Communications

Sending newsletters, updates, and promotional materials (with your consent)
Conducting market research and surveys
Personalizing your experience on our website
Remarketing and targeted advertising (with appropriate consent)

4.4 Legal and Compliance

Complying with legal obligations and regulations
Protecting our rights and interests
Resolving disputes and enforcing agreements

5. Cookies and Tracking Technologies

5.1 What Are Cookies?

Cookies are small text files stored on your device when you visit our website. We use cookies and similar tracking technologies to enhance your browsing experience and analyze website usage.

5.2 Types of Cookies We Use

Essential Cookies (Always Active)

Required for basic website functionality
Enable secure access and navigation
Cannot be disabled without affecting website operation

Performance Cookies (Require Consent)

Google Analytics and other analytics tools
Help us understand how visitors use our website
Collect anonymous usage statistics

Functional Cookies (Require Consent)

Remember your preferences and settings
Enable personalized features
Improve user experience

Marketing Cookies (Require Consent)

Track visitors across websites
Display relevant advertisements
Measure advertising campaign effectiveness
Enable remarketing and retargeting

5.3 Managing Cookies

You can manage your cookie preferences through:

Our cookie consent banner (when you first visit our website)
Your browser settings (blocking or deleting cookies)
Opt-out tools provided by advertising networks

Note: Blocking essential cookies may affect website functionality.

6. How We Share Your Information

We do not sell your personal information. We may share your data with the following parties:

6.1 Service Providers

Web Hosting: Google Cloud, AWS (for website and application hosting)
Analytics: Google Analytics, SEMrush (for performance tracking)
Email Services: Email marketing platforms (for newsletters and communications)
Payment Processors: Secure payment gateways (for transaction processing)
CRM Systems: Customer relationship management platforms

6.2 Business Partners

Google Partner program
Technology partners (AWS, Google Cloud, SEMrush)
Subcontractors for specific project requirements (with your consent)

6.3 Legal Requirements

We may disclose your information when required by law or to:

Comply with legal obligations, court orders, or government requests
Protect our rights, property, or safety
Prevent fraud or security threats
Enforce our terms and conditions

6.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your personal information may be transferred to the acquiring entity, subject to the same privacy protections.

7. International Data Transfers

As we serve clients in the EU, UK, and USA, your personal data may be transferred to and processed in different countries. We ensure appropriate safeguards are in place:

7.1 EU to Third Countries

Standard Contractual Clauses (SCCs) approved by the European Commission
Adequacy decisions where applicable
Binding Corporate Rules for our service providers

7.2 UK to Third Countries

UK International Data Transfer Agreement (IDTA)
UK Addendum to EU Standard Contractual Clauses
Adequacy regulations recognized by the UK

7.3 USA Compliance

Compliance with CCPA/CPRA requirements for California residents
Adherence to state-specific privacy laws

8. Data Security

We implement appropriate technical and organizational measures to protect your personal information:

8.1 Technical Measures

SSL/TLS encryption for data transmission
Encrypted data storage
Secure authentication and access controls
Regular security updates and patches
Firewall protection and intrusion detection systems

8.2 Organizational Measures

Limited access to personal data on a need-to-know basis
Staff training on data protection and security
Confidentiality agreements with employees and contractors
Regular security audits and assessments
Incident response and breach notification procedures

8.3 Data Breach Notification

In the event of a data breach that poses a risk to your rights and freedoms, we will:

Notify the relevant supervisory authority within 72 hours (GDPR/UK GDPR)
Inform affected individuals without undue delay
Take immediate steps to mitigate the breach
Maintain records of all data breaches

9. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy:

9.1 Active Clients

Duration of the business relationship plus retention period required by law
Project files: Duration of project plus 7 years for legal/tax purposes

9.2 Prospective Clients

Inquiry information: 2 years from last contact
Marketing communications: Until you unsubscribe or opt-out

9.3 Former Clients

Contract and invoice records: 7 years (legal and tax requirements)
Project deliverables: 3 years after project completion
Communication records: 3 years after relationship ends

9.4 Website Visitors

Analytics data: 26 months (Google Analytics default)
Cookie data: As specified in individual cookie settings (typically 12-24 months)

10. Your Rights

Depending on your location, you have the following rights regarding your personal information:

10.1 Rights for EU/UK Residents (GDPR/UK GDPR)

Right of Access: Request a copy of your personal data we hold
Right to Rectification: Correct inaccurate or incomplete personal data
Right to Erasure (“Right to be Forgotten”): Request deletion of your personal data in certain circumstances
Right to Restriction: Limit how we use your personal data
Right to Data Portability: Receive your personal data in a structured, machine-readable format
Right to Object: Object to processing based on legitimate interests or for direct marketing
Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent
Right to Lodge a Complaint: File a complaint with your local data protection authority

10.2 Rights for USA Residents (CCPA/CPRA and State Laws)

Right to Know: Request information about personal data collected, used, and shared
Right to Delete: Request deletion of your personal information
Right to Correct: Request correction of inaccurate personal information
Right to Opt-Out: Opt-out of the sale or sharing of personal information
Right to Limit Use: Limit use and disclosure of sensitive personal information
Right to Non-Discrimination: Not receive discriminatory treatment for exercising your rights

10.3 Exercising Your Rights

To exercise any of these rights, please contact us at:

Email: [Your Privacy Email]
Contact Form: https://bektech.net/contact/

We will respond to your request within:

1 month for GDPR/UK GDPR requests (extendable to 3 months for complex requests)
45 days for CCPA/CPRA requests (extendable to 90 days)

11. Marketing and Communications

11.1 Email Marketing (PECR/CAN-SPAM/CCPA Compliance)

We send marketing emails only with your consent or where we have a legitimate interest (existing customer relationship). Every marketing email includes:

Clear identification of the sender (Bektech Digital)
Accurate subject lines that reflect email content
Our physical business address
Easy-to-use unsubscribe mechanism

11.2 Types of Marketing Communications

Newsletters about digital marketing trends and tips
Service updates and new offerings
Case studies and success stories
Promotional offers and special discounts
Webinars and educational content

11.3 Consent Requirements

New Subscribers: Double opt-in process for email marketing
Existing Clients: Soft opt-in (you can opt-out at any time)
Telephone Marketing: Prior consent required for cold calls to individuals
SMS/Text Marketing: Explicit consent required before sending

11.4 Opting Out

You can unsubscribe from marketing communications by:

Clicking the “unsubscribe” link in any marketing email
Replying to any marketing email with “UNSUBSCRIBE”
Contacting us directly at [Your Email]
Managing your preferences in your account settings

Note: Unsubscribing from marketing communications does not affect transactional emails related to our services (project updates, invoices, etc.)

12. Children’s Privacy

Our services are not directed at children under 18 years of age (or 16 in the EU/UK). We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately, and we will delete the information.

13. Third-Party Links and Services

Our website may contain links to third-party websites, plugins, and applications. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

13.1 Third-Party Services We Use

Google Analytics (analytics and tracking)
Google Ads (advertising and remarketing)
Social media platforms (Facebook, LinkedIn, Twitter, Instagram)
Payment processors (for secure payment handling)
Email marketing platforms

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make significant changes, we will:

Update the “Last Updated” date at the top of this policy
Notify active clients via email
Display a prominent notice on our website
Request new consent where required by law

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

15. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Bektech Digital
Website: https://bektech.net
Contact Form: https://bektech.net/contact/
Email: [email protected]
Phone: [Your Phone Number]

15.1 Data Protection Officer (if applicable)

If you are in the EU/UK and wish to contact our Data Protection Officer:
Email: [DPO Email]

15.2 Supervisory Authorities

For EU Residents:
You have the right to lodge a complaint with your local data protection authority. Find your authority at: https://edpb.europa.eu/about-edpb/board/members_en

For UK Residents:
Information Commissioner’s Office (ICO)
Website: https://ico.org.uk
Phone: 0303 123 1113

For California Residents:
California Privacy Protection Agency
Website: https://cppa.ca.gov

16. Additional Information for Specific Jurisdictions

16.1 California Residents (CCPA/CPRA)

Categories of Personal Information Collected (Last 12 Months):

Identifiers (name, email, phone, IP address)
Commercial information (purchase history, project details)
Internet activity (browsing behavior, device information)
Professional information (company, job title)
Inferences (preferences, characteristics)

Business Purposes for Collection:

Service delivery and customer support
Business operations and analytics
Marketing and communications (with consent)
Security and fraud prevention
Legal compliance

Categories of Third Parties We Share With:

Service providers and vendors
Technology partners
Analytics providers
Advertising networks (with consent)

Sale or Sharing of Personal Information:
We do not sell personal information. We may share information for targeted advertising purposes (which may be considered a “sale” under CCPA). You can opt-out by contacting us.

Retention Period:
We retain personal information as described in Section 9 (Data Retention).

Sensitive Personal Information:
We do not collect sensitive personal information as defined by CCPA/CPRA.

16.2 UK Residents

We comply with the UK GDPR and Data Protection Act 2018. Your rights are outlined in Section 10.1. The UK ICO is the supervisory authority for data protection matters.

16.3 EU Residents

We comply with the EU GDPR. Your rights are outlined in Section 10.1. You can contact your local data protection authority for complaints or concerns.

Acknowledgment: By using our website and services, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of your personal information as described herein.

This Privacy Policy was last updated on October 11, 2025 and is effective immediately.